Sales And Marketing

Sales & Marketing - Half Yearly Market Update 2017

​2017 has been a mixed year for hiring within the Sales & Marketing sector as traditional offline marketing hiring remains stagnant, though hiring in eCommerce and digital continues to be strong.

As businesses established their growth strategies and approved relevant headcount, there was an increase in hiring of mid-senior level sales & marketing positions. Senior eCommerce and digital positions led the way in terms of volume, however Singapore’s eCommerce talent pool remains highly competitive, leading to companies sourcing senior talent in China, Australia and Europe.

More companies, especially start-ups, focused on promoting their brands through various digital platforms and this created a high demand for candidates with experience in influencer marketing to help facilitate organic growth. With the increasing importance of creating engaging content to attract targeted customers, we saw an increase in demand for candidates with backgrounds in content strategy as businesses are building in-house content capabilities to drive more engagement to their brands.  

Hiring was slower for offline marketing as most companies went through a restructuring process within these teams. Many companies in the beauty and cosmetics industry restructured their sales & marketing teams and were cautious with their headcount spending. Nonetheless, there were still some movements across the space as companies continued to carry out M&A projects in order to strengthen their market share.

The fashion and luxury sector has seen steady hiring activities during the first half of the year as most companies combat against low consumer confidence.  Despite the downturn, retail operation candidates remained active in response to certain brands offering better packages and incentive schemes as they looked to hire candidates that could help them achieve top line targets. FMCG remained an active sector with high levels of movement, especially at the junior level. Overall, candidates in the Sales & Marketing space were hesitant to make moves as market conditions remained flat.

As companies move their regional supply chain centers to Singapore, and new brands enter the market, more opportunities will be created within the Sales & Marketing and eCommerce sectors, and we expect there to be an increase in hiring activities for the remainder of the year.

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For more information about the Sales & Marketing sector, please contact Tom Swain at +65 3157 1463 or

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Posted over 6 years ago
About the author:
Ann Cheung

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