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Brand Manager (Beauty - Budget 120K-150K)

  • Location: Bangkok
  • Salary: Negotiable per month
  • Job Type:Permanent

Posted 15 days ago

  • Sector: Sales & Marketing
  • Function: Marketing
  • Contact: Munlika Mavichak
  • Expiry Date: 20 December 2023
  • Job Ref: JN -112023-482604

Our client is one of the international beauty and skincare retailers. They are actively looking for Brand Manager to support the business.

Key Accountabilities / Responsibilities

· Implement and develop local marketing strategy (360) in products, PR, CRM, Digital, and marketing retail to achieve higher sales and ranking.

· Analyze customer data to develop and conduct marketing strategy.

· Collaborate with HQ brand team, retailer and contractor on developing new distribution channels such as material sourcing, design development, planogram development and execution for the brand.

· Plan and execute BTL promotions across Dept Stores, Perfumery and Ecommerce channels for in-store, omni excellence.

· Planning and executing all trade & consumer activities to be in line with Marketing plan and brand targets.

· Implement PR & KOL strategy and propose local PR partnership to build brand image in Thailand market.

· Work closely with Visual Merchandising Team to implement product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey.

· Pricing and promotional analysis

· Plan and manage budgets and P&L.

Desired Skills & Experience

  • Master's/Bachelor's Degree in business/marketing
  • At least 5 years' experience in brand management in Beauty and Cosmetics
  • Experience working in Beauty, Skincare or FMCG
  • Excellent in spoken and written in Thai and English
  • Experience in Omni-Channel and strong understanding of retail landscape in Thailand

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.