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Brand Manager - FMCG, 90K

  • Location: Bangkok
  • Salary: Negotiable per annum
  • Job Type:Permanent

Posted over 1 year ago

  • Sector: Sales & Marketing
  • Contact: Yodspat Tohsanguanpun
  • Expiry Date: 09 February 2022
  • Job Ref: JN -122021-466252

Position: Brand Manager

Job Description;

- Understand consumer data and develop CRM program for growing consumer base strategy Development - establish a marketing plan for delivery business (own channel/ aggregator) and digital initiative / define growth pillar for growing sales/ transaction.

- Concept & Campaign Development - put a strategy into action by developing a marketing campaign/ road map that captures consumers' needs and competitiveness in the market

- Data-Driven Marketing - Utilize CRM to drive performance of campaigns (both NW and Own Channel) following the business objectives (driving performance of heavy, light, and new users)

- Initiate/handle marketing plan for a delivery channel (owned channel/aggregator) and build penetration growth for the delivery business.

- Project Management - timeline and stage-gate management, pre and post-campaign research, business case and forecast, launch plan, campaign reporting, sales analysis, etc.

- Cross Functional Leadership - provide leadership to manage marketing campaign by influencing franchisee and cross-functional team to operate plan effectively


  • Minimum Master's Degree in Marketing, Business Administration, or relevant field
  • Minimum 5+ years in channel marketing experience (delivery business, digital channel), e-commerce, data utilization.
  • Experience in developing CRM program using data analytic that support channel strategy
  • Strong experience in developing a marketing plan for delivery business platform that can grow sales and transaction.
  • Strong business acumen, analytical and management skills.
  • Excellence communication and interpersonal skills
  • Good command in both English & Thai
  • Proficient in using Microsoft Office, Word, Excel, PowerPoint, and Outlook

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.