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Insight Manager (Personal Care)

  • Location: Bangkok
  • Salary: Negotiable per month
  • Job Type:Permanent

Posted 5 months ago

  • Sector: Commercial
  • Function: Marketing
  • Contact: Munlika Mavichak
  • Expiry Date: 13 October 2023
  • Job Ref: JN -092023-481333

Our client is seeking an experienced and highly skilled in marketing management for a global beauty and personal care retail company. They are actively looking for Insight Manager for Thai market and regional market to support the business.

Key Accountabilities / Responsibilities

  • Conduct qualitative and quantitative research to gain insights into customer behaviors, preferences, and needs.
  • Develop and manage brand tracking studies to monitor brand health and perception.
  • Utilize social listening tools to monitor online conversations, identify trends, and assess brand sentiment.
  • Analyze market trends and competitor activities to identify opportunities and threats.
  • Collaborate with product and marketing teams to align strategies with market intelligence findings.
  • Design and implement customer surveys, focus groups, and interviews to gather valuable data.
  • Manage and maintain databases of market and customer information.
  • Manage budget planning and select the tools to match with the research.
  • Present findings and actionable recommendations to senior leadership and key stakeholders.
  • Stay up-to-date with industry trends, emerging technologies, and measurement tools.

Desired Skills & Experience

· At least 6 years of experience in market research in beauty and personal care industries.

· Experienced in market research agencies is a plus.

· Preferably have worked in either local and regional roles

· Working knowledge of key measurement tools: Nielsen Retail data, Beaute Research data, Household Panel data, Millward Brown Tracking data, Euromonitor data etc.

· Strong numerical and analytics skills with the ability to slice and dice data in different dimensions and connect the dots between data points/sets

· Familiarity with Tableau or Power BI or similar tools a plus

  • Excellent communication skill in both written and verbal English and Thai

If you are interested in exploring this role further, please send your resume to Munlika Jaiwattanasawat at or call directly on +66 02 107 2596 for a confidential discussion.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.