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Regional Brand Manager (FMCG only)

Job Title: Regional Brand Manager (FMCG only)
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Industry: Sales & Marketing
Salary: RM12000 - RM192000 per annum
Reference: JN -112019-445264
Contact Name: Penny Chong
Contact Email: pchong@argyllscott.my
Job Published: November 01, 2019 16:40

Job description

Summary of Responsibilities
* Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.

* Regularly track brand performance against KPI's i.e. market performance, sales, budget tracking.

* Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.

* In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.

* Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.

* Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.

* Manage development and activation of local brands.

* Support market copy strategy for brand and ensure adaption possible for category across area.

* Partner with media / consumer and market insights to implement media strategy and plans.

* Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.


Qualifications, Skills & Experience
Qualification & Experience:

* Proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential
* At least 5 Years marketing experience, developed within an FMCG or Healthcare environment.
* Minimum university educated (to Bachelors level) in a commercial subject

Demonstrated creativity and innovation
* Strong commercial awareness, in-depth industry knowledge
* Must be proficient in Microsoft Words, Excel and Powerpoint

Desired Personality Traits:
* Results oriented, entrepreneurial and self-motivating.
* Tenacious and resilient, driven to achieve even when faced with obstacles
* Highly analytical, financial skills, P&L understanding
* Strategic thinker and commercially astute
* Fluent in English with at least one other language preferred
* Willing to relocate internationally to pursue career opportunities

If you are interested in exploring this role further, please send your resume to Penny Chong at pchong@argyllscott.my

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.