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Regional Digital Marketing Manager (Beauty/Personal Care)

  • Location: Singapore
  • Salary: S$100000 - S$130000 per annum + variable performance bonus per annum
  • Job Type:Permanent

Posted 21 days ago

  • Sector: Sales & Marketing
  • Contact: Foo Kin Liew
  • Expiry Date: 20 August 2021
  • Job Ref: JN -072021-461540

Constantly making headlines, a global beauty/skincare client is now looking for a regional Digital Marketing Manager to join its Singapore office.

Reporting to the Marketing & Communications Director, you will be the digital expert to act as a consultant to all internal and external stakeholders, and to accelerate the brand's digital brand and commercial excellence in its online marketing and online commerce across the dynamic Asia region.

Key responsibilities

  • Develop and drive digital marketing strategies across all Asia countries, including but not limited to search engine optimisation/marketing (SEO/SEM), Pay-Per-Click (PPC), display advertising campaigns, marketing database, email, social media
  • Enable a consistent look-feel of the brand across all consumer's digital touchpoints, including online marketing channels (Facebook, Instagram, YouTube, amongst others), online commerce platforms (brand own.com, marketplaces) and mobile apps
  • Partner with the individual countries to develop integrated social media marketing strategies (including influencers engagements) with care in content and calendar respecting local countries' nuances
  • Develop robust and timely measurement of the individual market's digital performances (eg. conversions, cost per acquisitions, traffic) to enable a strategic and commerical dashboard, and provide guidance to individual market's to further increase their current or future digital effectiveness
  • Collaborate with Consumers Insights team to identify target audiences, segment customer profiles, analyse buying behaviours, and in turn, to optimise digital marketing campaigns and investments

Key requirements

  • Mandatory: over 6 years of digital marketing experiences (in regional capacity), ideally for beauty/skincare/cosmetics, consumer goods/FMCG, or retail brands
  • Demonstrated strong ability to manage and influence a wide spectrum of external stakeholders and projects
  • Entrepreneurial personality with strong analytical approach
  • Passionate in beauty/skincare

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421