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Senior Director, Digital Marketing

  • Location: Hong Kong
  • Salary: Negotiable per annum
  • Job Type:Permanent

Posted about 1 month ago

  • Sector: Sales & Marketing
  • Contact: Michelle Lo
  • Expiry Date: 11 August 2022
  • Job Ref: JN -072022-472014
  • Sizable insurer
  • Asia Pacific coverage
  • High growth emerging markets

Our client is a multinational insurer with strong presence in the Asia Pacific market. They're looking for a highly skilled, technical, and well versatile individual to join this high performing team. The role will be based in Hong Kong, leading a team of 3 direct reports, supported by talents in the local markets.

  • You will lead paid acquisition strategies and implementation of programs to drive revenue through acquired leads
  • You will drive SEO performance with the IT team, analyse competitor strategies and develop performance enhancement roadmap through digital marketing programs
  • You will define digital marketing strategies across clients and product touchpoints, lead UI/U designers and enhance user experience through design interface and platform's client journey
  • You will develop and coach team members, manage financial ROI, KPIs and risks

Key requirements

  • Bachelor's degree holder with at least 15 years of relevant experience
  • Minimum 7 years on a leadership role
  • Track record in digital transformation, acquisition, marketing programs, UI/UX design
  • Strong strategic mindset and self starter attitude

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.