Marketing Lead (FMCG, 400K)

My client, a leading global FMCG company, is seeking a dynamic Marketing Lead for the Thailand market. This pivotal role requires a strategic visionary with a deep understanding of market dynamics, a passion for brand growth, and a commitment to nurturing team talent.

• Define and execute the overall marketing strategy for the product categories. Proactively identify emerging opportunities to drive the core portfolio, ensuring profitability and market harmonization.
• Take full ownership of the annual marketing plan, financial targets, and advertising & promotion budget for the entire product portfolio. Employ an entrepreneurial mindset to navigate competitive landscapes and achieve ambitious business objectives.
• Collaborate closely with media and digital agencies to craft optimized media strategies and consumer journeys, ensuring maximized reach and engagement within budget.
• Represent the market's strategic needs to global and regional teams, influencing the development of relevant innovations and communication materials.
• Lead and mentor a talented team, setting clear priorities, fostering professional development, and guiding their career paths to align with company and category goals.
• Supervise day-to-day business operations, including market analysis, precision marketing efforts, and flawless execution of marketing launch plans.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a relevant discipline.
• Demonstrated expertise in strategic planning, analytical problem-solving, and project management.
• 12+ years experience in marketing, product management or brand management.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.