Argyll Scott is now seeking a dynamic and results-oriented Trade Marketing Manager to drive growth in modern trade (MT) channels. The ideal candidate will have a strong analytical mindset, deep understanding of shopper behavior, and the ability to create impactful strategies that enhance category performance and brand visibility.
Key Responsibilities:
- Category Development & Shopper Marketing
: Identify business opportunities and lead category development in modern trade (MT) channels through shopper marketing activities and insights-based strategies.
- Data-Driven Planning
: Gather and analyze market and shopper data (e.g., Kantar, Nielsen) to develop channel plans and optimize product assortment and success metrics per store type.
- Customer Engagement & Promotions
: Enhance brand visibility at store level through activities like roadshows, shelf displays, and sampling. Create and execute annual promotional plans to stimulate sales and align spending with budgets.
- Pricing & Forecasting
: Develop pricing strategies across distribution channels and collaborate with sales and demand planning teams to provide accurate forecasts based on marketing activities.
- Team Leadership & Tools Development
: Provide guidance and tools (e.g., incentive schemes, training) for brand promoters and merchandisers to engage shoppers effectively and drive sales.
- Operational Excellence
: Manage end-to-end communication and execution in MT and traditional trade, ensuring strategies align with consumer and retailer insights while continuously evaluating the effectiveness of promotions and in-store solutions.
Qualifications and Experience:
- Minimum of 5 years’ experience in Trade marketing, Category Development or related filed.
- Proven experience in Channel analysis, POSM Development, Field Activation.
- Strong skill in project management
- Excellent English communication skills, both written and verbal, with the ability to influence and inspire others.
- Ability to work cross-functionally and manage multiple stakeholders.
If you are interested in exploring this role further, please send your resume to
Munlika Jaiwattanasawat at
mjaiwattanasawat@argyllscott.co.th
or call directly on
+66988899000
for a confidential discussion.
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.