Trade Marketing Manager (Food, Budget: 100k-120k)

Bangkok

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Sector: 

Commercial

Function:

Sales/Business Development

Contact Name:

Munlika Mavichak

Expiry Date:

06-Nov-2025

Job Ref:

JN -092025-490902

Date Published:

07-Oct-2025

Argyll Scott is now seeking a dynamic and results-oriented Trade Marketing Manager to drive growth in modern trade (MT) channels. The ideal candidate will have a strong analytical mindset, deep understanding of shopper behavior, and the ability to create impactful strategies that enhance category performance and brand visibility.

Key Responsibilities:

  • Category Development & Shopper Marketing : Identify business opportunities and lead category development in modern trade (MT) channels through shopper marketing activities and insights-based strategies.
  • Data-Driven Planning : Gather and analyze market and shopper data (e.g., Kantar, Nielsen) to develop channel plans and optimize product assortment and success metrics per store type.
  • Customer Engagement & Promotions : Enhance brand visibility at store level through activities like roadshows, shelf displays, and sampling. Create and execute annual promotional plans to stimulate sales and align spending with budgets.
  • Pricing & Forecasting : Develop pricing strategies across distribution channels and collaborate with sales and demand planning teams to provide accurate forecasts based on marketing activities.
  • Team Leadership & Tools Development : Provide guidance and tools (e.g., incentive schemes, training) for brand promoters and merchandisers to engage shoppers effectively and drive sales.
  • Operational Excellence : Manage end-to-end communication and execution in MT and traditional trade, ensuring strategies align with consumer and retailer insights while continuously evaluating the effectiveness of promotions and in-store solutions.

Qualifications and Experience:

  • Minimum of 5 years’ experience in Trade marketing, Category Development or related filed.
  • Proven experience in Channel analysis, POSM Development, Field Activation.
  • Strong skill in project management
  • Excellent English communication skills, both written and verbal, with the ability to influence and inspire others.
  • Ability to work cross-functionally and manage multiple stakeholders.

If you are interested in exploring this role further, please send your resume to Munlika Jaiwattanasawat at mjaiwattanasawat@argyllscott.co.th or call directly on +66988899000 for a confidential discussion.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

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